Puppy Jake Foundation

The Puppy Jake Foundation is a 501(c)(3) nonproﬁt organization dedicated to supporting military veterans on their journey to healing by pairing them with well-bred, professionally trained service dogs. Beyond training these loyal companions, the Foundation champions veterans' mental health and raises awareness for service dog accessibility in everyday settings. Together, we built up their brand to match their amazing work.

Overview

When Puppy Jake came to us, it was time to shake things up with a brand refresh. ‘Puppy’ might be in their name, but the Foundation was ready to play with the big dogs. From helping their logo grow up to reworking their website for a fresh look and a better user experience, we had a blast unleashing the brand’s potential.

Identity

The team at Puppy Jake has come a long way since their original logo, so we helped create a look that reflects their growth—giving them an “established” feel that positions them as a top dog in the community.

Out with the old

In with the new

Website

Their website was also in need of a glow-up. With the revamped brand, they now have a site that fetches attention and makes advocating for our wounded warriors a walk in the park. Together, we’ve crafted a digital presence that truly embodies the Puppy Jake mission: serving those who served with the loyal support they deserve