Woody's Auto Center
Woody’s Auto Center has been a trusted name in Columbia, Missouri for nearly 70 years, offering full automotive service to friends and neighbors as the city has grown and changed around them. In 2023, owner Devin Kelley decided it was time to bring the brand to the present.
Woody's Auto Center
Colombia, MO
2024
Overview
This auto shop has established itself as a pillar in their town since 1957, but unfortunately, their brand was beginning to show its age. The Woody’s team was ready to dust themselves off for a revamp to reflect their expertise and move the brand into the next generation. With a fresh, modernized logo and some strategic graphic design, we helped Woody’s retain their legacy while giving them a sleek, updated look.
Identity
The previous Woody’s logo didn’t capture the direction the team is now headed. As a shop specializing in foreign vehicles and fresh tech, they needed a look that spoke to their expertise and innovation. Our team cleaned up the logo with refined elements and updated colors to elevate the brand and highlight Woody’s established reputation in a fresh way.
Out with the old
In with the new
Social Media
With their location in a vibrant college community, social media is crucial to Woody’s outreach. Armed with a bold, expert brand, it was time for Woody’s to connect with their audience and put their best foot forward online.
Website Banners
Everyone loves a deal, and our graphic design team stepped in to create dynamic banners that promote Woody’s specials on their website, giving customers another reason to stay engaged and keep coming back.
